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It's not just you: Reddit is taking over Google
  + stars: | 2024-04-17 | by ( Hugh Langley | ) www.businessinsider.com   time to read: +11 min
In February, Google and Reddit announced a blockbuster deal that would let Google train its AI models on Reddit content. Google said the deal, reportedly worth $60 million, would "facilitate more content-forward displays of Reddit information," leading to some speculation that Google promised Reddit better visibility in exchange for the valuable training data. Per Sistrix data, Reddit is now as visible in top Google Search results as Instagram. Google CEO Sundar Pichai on stage at Google IO 2023 JOSH EDELSON/GETTYGoogle's Reddit deal and its endorsement of Reddit content in Search show how much it sees Reddit as a crucial part of the future of search. AdvertisementYouTube already has heaps of videos offering advice on hijacking Reddit to rise to the top of Google Search.
Persons: , Semrush, Reddit, It's, Steve Paine, Paine, we've, Danny Sullivan, Prabhakar Raghavan, Sundar Pichai, JOSH EDELSON, Aleyda Solis, Orainti, Glen Allsopp, Solis, Lily Ray, Ray, Perplexity, Steve Huffman Greg Doherty, Sistrix's Paine, Natalie Slater Organizations: Service, Google, Business, Sistrix, YouTube, Amazon, LinkedIn, Getty Locations: SEOs, Reddit, TikTok
AdvertisementAdvertisementAre your Google search results increasingly irrelevant — worthless, even? The Verge article, written by Amanda Chicago Lewis, is 8,000 words and starts with an anecdote about attending a search-engine optimization industry event that featured a live alligator. It seeks to answer a question many of us have thought: Why does it seem like Google search sucks now? AdvertisementAdvertisementDespite The Verge's headline (which, as far as I can tell, isn't even good SEO), Lewis doesn't really say that SEO experts ruined the internet. Spammy and misleading SEO are noticeable; good SEO, the kind the people in this article do, is unseen.
Persons: , Amanda Chicago Lewis, it's, It's, SEOs, Danny Goodwin, brag, Danny Sullivan, who's, Sullivan, Lewis, They're, they're, it's furries, Lewis doesn't Organizations: Google, Service, Facebook, Wild,
Experts predict the web will be flooded with AI-generated content as the technology improves. Patel, who blogged about the experiment, reached the conclusion that Google had finally come for the robots and their AI-generated content. If Google did nothing, the majority of pages that people visit through Google search could one day feature content written only by AIs. Even if Google wants to down rank AI-generated content, the growing sophistication of the technology could make that hard to do. Of course, if Google does view AI as a major threat to search quality, it only has itself to blame.
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